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Building a clear landing page for a complex SaaS agency
0
Web Designer
Copywriter
Framer Developer
Framer
Loom
Slack
Playbook needed a landing page that could explain a pretty complicated service in a way that made sense to their audience. They wanted something that didn’t just look good but worked fast and got the message across clearly. That’s when they reached out to me for help.
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Delivered in 3 weeks
"100% use Mike! Easy to work with, understood our requirements from the get-go, works to our schedule and a-sync, and the outcome was a beautiful website that captures what we do!"
Ben, MD at Playbook
"We want something new, clear, and eye-catching."
Playbook had a big challenge — they needed a page that explained what they do in a way that was easy to understand while still looking modern and professional. Ben, the founder, wanted a landing page that made their service stand out and helped people get what they were offering.
I started by learning everything I could about their business and goals in a deep-dive discovery session. After that, I created a first draft with a clean design and clear copy. We worked together, going through several rounds of feedback and changes, until we had a final version they were really happy with that perfectly captured Playbook's offering.
"You're busy — I got this."
Ben’s team was strapped for time. They worried about not being available enough to give feedback or direction. I solved this by working asynchronously, using short Loom videos and clear communication in Slack to keep things moving without needing tons of meetings. This way, they could stay focused on their work while I handled the website.
"Results? A beautiful website that captures what we do."
It’s still early to measure exact results, but the landing page now clearly explains Playbook's complex value proposition and looks fantastic. Plus, it’s something their whole team is proud to show off.
Key Highlights:
Simplified Messaging: I turned their complex service into a simple, easy-to-understand page.
Fast Turnaround: Delivered quick results without sacrificing quality, while keeping everything on schedule.
Easy Communication: Used clear, simple tools to make collaboration smooth and stress-free.
Need a website that explains what you do and looks great doing it? → Let's talk.
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Posted Jan 7, 2025
Created a clear, modern landing page for Playbook, turning a complex agency service into an easy-to-understand solution with fast turnaround and seamless comms.
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Web Designer
Copywriter
Framer Developer
Framer
Loom
Slack
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