ART DIRECTION

BRANDING

UX/UI

30% Social media interactions within the first month of launch

10% Pre-launch sign-ups

30% User retention within the first three months of beta testing

Sip Social believe that there's nothing quite like sharing a drink and some laughs with good company and they are here to help you make those connections. In a condensed timeframe of under two months, we undertook the challenge of not only establishing a robust brand strategy but also crafting a vibrant visual identity and launching an MVP application.

They have realised that the current social networking landscape is disjointed, with a heavy focus on dating and insufficient platforms that encourage authentic, local interactions in the U.S. market. Local influencers and creatives lack a suitable platform for visibility, while local businesses struggle with maintaining steady patronage.

My approach was methodical, beginning with an in-depth analysis to formulate a brand strategy that aligned seamlessly with Sip Social's vision. This strategy became the guiding light for crafting a visually distinctive user experience. I developed functionalities to enable users to create and invite others to Clubs and Events, fostering a sense of community and interaction, including the integration of a dynamic map feature to filter events. I incorporated a messaging chat feature and devised a subscription model leveraging the Apple Store platform. These elements were carefully integrated to enrich user interaction and streamline the user journey. The Neo-Brutalist style, chosen for its boldness and resonance with the target audience, was meticulously implemented across all touchpoints, from the website to the MVP application.