Account Director, Project Manager, UI/UX Designer

UX/UI designer

Redesigned existing pages and created new pages

Revamped booking flow to improve user experience

Liaise with stakeholders to present concepts

Ensured handover to developers went smoothly

Typefaces and colours were predetermined by their brand book. As these guidelines are relatively new, a handful of the redesigned pages were still using the old brand guidelines (different secondary colours and typefaces).

The existing dashboard had an outdated design (as compared to the rest of the site), did not have a proper information hierarchy, and did not distinguish between the two membership tiers, Member and Prestige. The client wanted Prestige to stand out and give their users a feel of grandeur and luxury.

Redesigning the dashboard to include and show relevant information in a clearer manner, and ensuring the Prestige tier looks like the step up it is from the Member tier. Additional information include current tier and next tier (where applicable) benefits. *This was done before typefaces were updated in guidelines. Typefaces used: Didot and Futura

The previous design was clunky and wordy, making it unappealing to users. Furthermore, it had outdated information that either had to be refreshed or entirely removed.

The page is simplified into a one page scroll as opposed to a multi-tab page. The content is updated with a modern design that has plenty of images to keep a user's attention. Visit live site