Amsterdam Financial Forum – Visual Identity
Brian Bibi
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BRAND IDENTITY
This bi-annual event focuses on the future of finance, involving 300 elite members from the financial world. The housestyle visualises the exciting future ahead with vibrant, florescent colors and a custom, futuristic font.
The Florijn rider from historical dutch currency, represents this rich, 400-year history dating back to 1609. The combination of historical and futuristic elements, creates a heritage experience unique to the Dutch financial market.And of course, its florescent orange ;-)
Client: Holland Financial Centre
Location: The Netherlands
Disciplines: Strategy, Logo, Branding, Communication
Timeframe : Two weeks
Copyright: Total Design, Amsterdam
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AFFINUM, a custom typeface was created and delivered as part of the visual identity package.
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For every new event, a new colour combination can be used that relates to the corresponding theme and financial climate at that time.
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This invitation in a florescent orange envelope wont get lost on the desk of a busy executive.
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Above: The theme of the first bi-annual event as stated on the program booklet cover.
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Amsterdam Financial Forum – Visual Identity
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Published: October 22nd 2012
0 likes · 0 views · Aug 2, 2026
Brand identity for the Amsterdam Financial Forum: custom typeface, vibrant housestyle and event-focused visual language to modernize the forum.
