This project is a conceptual marketing page for Ofative, a productivity focused calendar and task management platform designed for teams and individuals. The goal was to communicate features, value, and product clarity in a structured yet visually engaging way.

Many productivity tools fail to clearly communicate their features or differentiate themselves in a crowded market. Users often bounce from landing pages due to poor UX hierarchy, overwhelming text, or vague benefits.

This landing page was crafted to clearly outline Ofative's value proposition while maintaining a calm and modern aesthetic. The structure was broken into concise, benefit-driven sections supported by soft visuals and interactive illustrations. Key elements include:

Hero Section: Communicates core benefit bringing tasks, projects, and calendars into one place

Feature Highlights: Use of icons and minimal copy to show key functions like time blocking, note management, and team collaboration

Integrations Panel: A clean showcase of 20+ integrations to highlight ecosystem flexibility

Pricing Section: Clearly structured with benefits, CTA, and visual hierarchy to drive conversion

User Avatars for Team Sync: Adds a touch of personality and trust in collaboration features

The Ofative landing page is an exploration in clarity, product storytelling, and visual hierarchy. By focusing on user benefits, minimizing friction, and supporting features with clean design, this layout aims to increase user trust and conversion. It's ideal for B2B SaaS products that need to quickly communicate complex functionalities in a user-friendly manner.

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