Paid Social Media Campaigning - FARA Charity

FARA Charity is a UK based charity set up to transform the lives of the most vulnerable and disadvantaged children living in Romania. The charity also has 40 charity shops in the heart of London.

FARA Charity sought to enhance its brand presence and attract new supporters in the London area through its 'We are FARA Family' campaign, embedding them in the heart of the local community and positioning themselves as a leader in second-hand fashion.

By collaborating with me, they launched a targeted paid social media initiative across Facebook, Instagram, and TikTok, focusing on engaging Gen X and Gen Z audiences.

The campaign achieved remarkable success, elevating FARA's profile as a leading charity shop for second-hand fashion, but it also strengthened its connection with local London communities.

64% more new supporters than originally targeted, significantly expanding FARA's community.

313,000 total video views across all platforms

769,000 total impressions, substantially increasing FARA's visibility within its target demographic.

Campaign website: https://www.faracharity.org/we-are-fara-family/

Campaign video: See below