#BeOne Digital Campaign for World Equestrian Games

The International Federation for Equestrian Sports (FEI) is the international governing body of equestrian sports. Its mission is to drive and develop equestrian sport globally in a modern and sustainable way, as well as championing equal opportunities for everyone to participate in the sport. The federation also seeks to ensure ethical relationships between riders and horses.

FEI aimed to elevate global awareness and engagement for the World Equestrian Games - the biggest event in the equestrian sports calendar. We were asked to create an original digital-first campaign that elevated the event while uniting equestrian athletes and fans across the world.

Working as the campaign lead, we launched the '#BeOne' campaign, a digital-first initiative bringing to life the passion, caring and sense of community within the world of equestrianism.

Working alongside a team of talented digital designers, we brought this brand to life through a three-month long digital campaign, creating content across social channels, search and website that built upon the campaign narrative and drew global excitement around the World Equestrian Games.

The campaign achieved unprecedented success, uniting the equestrian community and surpassing all of FEI's previous online engagement records and making the World Equestrian Games one of the season’s hottest sports events.

16.5 million video views amassed, reaching all corners of the globe.

1.6 million social media engagements garnered across various platforms, drawing excitement from the whole equestrian community.

84.2 million impressions of the #BeOne hashtag, significantly enhancing the event's visibility across Asia, Europe, and the Americas.

"It's time to #BeOne" - Campaign hero video:

Example Facebook content