Website Redesign & Brand Refresh for an Event Memory Platform

Understanding Memorabl.

Memorabl lets guests share live photos from an event so family members who can't be there can follow along in real time, or revisit the board later to relive the moment

The Audience

Memorabl is built for people who can't attend an event in person, and a big part of that audience is older family members. Around 70% of users fall into that range. Many aren't comfortable with complex technology, so the experience had to be simple, visual, and instantly easy to understand.

The Goal

I understood the assignment pretty simply: remove anything that could make someone stop and think, “What do I do next?” So I focused on clear messaging, familiar navigation, fewer choices, and a straightforward path from understanding Memorabl. to buying a board. No unnecessary animations or clever interactions just an experience that felt obvious from the first scroll.

The two directions

The playful direction reflected what photo sharing actually feels like fun, spontaneous, and social so it could appeal to the people using the board during an event. The simpler direction was aimed more at older family members who just wanted to understand Memorable quickly, buy a board, and gift it.

The old site felt dull, text-heavy, and unclear. It took too much effort to understand what Memorabl actually did, especially for less tech-savvy users.

I simplified the experience, clarified the messaging, and built a stronger visual hierarchy so users could understand Memorabl almost instantly, while keeping the interface approachable for older audiences.

Memorabl needed an identity that felt warmer, simpler, and much more like the experience itself.

SOOO.. I replaced the dated, generic wordmark with a bolder, cleaner identity using stronger typography and a heart detail to make the brand feel warmer and more distinctive.