$1M monthly spend: Diversifying Channels for DTC Haircare Brand
Sultan Assyl
eCommerce Marketer
Growth Marketer
Social Media Marketer
Overview:
The client is a big DTC brand in haircare that relied heavily on one marketing channel for its advertising. However, the client was not testing new creatives regularly and was not implementing any dynamic creative optimization (DCA). The goal was to increase revenue and diversify the client's marketing channels.
Key challenges:
- High dependency on one marketing channel
- Lack of testing of new creatives
- No implementation of DCA
Solution:
- Conducted an account audit to assess the current state of the client's marketing efforts
- Developed an action plan to address the identified challenges and increase revenue- Implemented the action plan, resulting in an additional $120,000 in revenue in the first month
- Added new marketing channels, including TikTok and Pinterest
- Developed and implemented a successful strategy on Pinterest and TikTok, resulting in the highest revenue in the brand's history ($340,000 in one week)
- Implemented weekly sprints and optimization guidelines, leading to a scale-up to $1 million in monthly ad spend across Meta, TikTok, Pinterest, and Google.
