Tech Workspace Brand Identity: Focentra
Victor Amao
Logo Animation
The animation was designed to visually capture the brand’s core promise - focus and flow. Its smooth, minimal transitions represent clarity amidst complexity, reinforcing Focentra’s mission to help users concentrate on the one prioritized task that truly matters over competing activities.
This animation was optimized for use across digital platforms, maintaining consistency and impact whether on websites, apps, or promotional content.
Logo Flexibility
With Focentra’s brand values in mind, I selected a color palette that communicates focus and calm, complemented by carefully chosen tints to maintain visual harmony.
The typography choice was guided not only by its readability across headlines, long-form, and short-form copy but also by its distinctive neutrality, which reinforces the brand’s balanced and professional tone.
The mockups showcased the logo across real-world applications from digital interfaces to print materials-emphasizing how the brand experience stays consistent in different contexts.
To demonstrate the versatility of the color palette and explore the logo’s potential in real applications, I designed a set of UI screens for Focentra. Additionally, I created a 3D version of the logo to showcase how the identity could extend into immersive and dynamic brand touchpoints.
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Posted Sep 10, 2025
Created a cohesive brand identity with calm colors, neutral typography, mockups, logo animation, UI screens, and a 3D logo showing Focentra’s focus and flow
