Info Point Brand Identity Development

INFO POINT COMPUTER EDUCATION [IPCE]- A NEW IDENTITY FOR A LEGACY OF LEARNING.

Delivering quality computer education since 1997, Info Point enters its next chapter with a renewed visual identity.

The system is designed to carry its legacy forward while making the brand more contemporary, flexible, and relevant to today's learners.

The logo in motion.

Distinct colours are assigned to each subject, extending across its books, materials, and related touchpoints.

The wordmark leads where space allows, while the lettermark adapts the same visual language for compact, limited, and digital applications.

IPCE Brand Asset : InfoBot InfoBot gives IPCE a recognizable face across digital and physical touchpoints. It also acts as a guide, helping students find the right course based on their interests, goals, and education.

InfoBot adapts its expressions and poses to match each message's mood and purpose, with new variants able to evolve as the brand needs.

The NFC-integrated ID cards connect each role to its corresponding digital profile touchpoint.

IPCE hosts the Challenge, bringing together its wider community of students from past to present—to compete, create, and grow together.

Infopoint's Website

Attribution to free mockups : Mockups used from Mockup design, Sagesmask, Designbolts, Goodmockups. - All under free content licenses and do not violate any Content licenses. Attribution to sound used : 

Audio: “Brazil Competition Funk” by SweetFinger

 — Pixabay. Used under the Pixabay Content License.

INTELLECTUAL PROPERTY

© 2026 Info Point Computer Education. All rights reserved.

The original identity system, InfoBot character, artwork, visual assets, layouts, and applications presented in this project are original creative works developed for the Info Point brand.

Unauthorised reproduction, redistribution, or commercial use of these assets is not permitted.