Email Marketing Acquisition Campaigns for Vancouver Fashion Week

Global fashion event – B2B sales and talent acquisition (VFW & VKFW)

Mailchimp, Gmail, Google Space, Canva, Slack, Notion

Acquire high-value designers from Spanish-speaking markets.

Sell tiered participation packages and showroom add-ons, upscale the sale.

Create and implement specialised email marketing campaigns for each niche.

Implement personalized communication flows.

I led the international outreach campaign targeting designers from Spanish speaking markets. Using Mailchimp and Gmail, I crafted segmented campaigns and personalized follow-ups, structured offers (Silver, Gold, Showroom), and coordinated full onboarding. I tracked engagement manually, handled negotiations, and helped tailor packages to each region’s needs.

Market segmentation (by country and category)

CRM-like lead tracking and reactivation

Offer design + upsell strategy (Showroom)

Client coordination across cultures and time zones

💼 $42,400+ USD closed from group sponsorship by the Chamber of Commerce (Bolivia – 7 designers).

🇪🇸 $8,000+ USD closed with a famous Spanish kidswear designer, being the first Spanish person to showcase in the show.

🤝 100% of onboarded designers opted into Showroom (high-value upsell).