Visual Identity Systems: The Power of Subtraction . This pro...

Visual Identity Systems: The Power of Subtraction . This project focuses on visual curation and aesthetic "cleaning." The goal was to transform a saturated brand into a minimalist and functional system. I worked on removing unnecessary graphic noise to highlight the brand's core essence. By implementing a "cleaning-first" approach to design, I achieved a sophisticated look that prioritizes clarity, whitespace, and high-end typography.