E T H O S _
Visual Director | Motion & Brand Aesthetics.
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Phase 02: Cinematic Color Grading & Visual Textures
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Visual Identity Systems: The Power of Subtraction
. This project focuses on visual curation and aesthetic "cleaning." The goal was to transform a saturated brand into a minimalist and functional system. I worked on removing unnecessary graphic noise to highlight the brand's core essence. By implementing a "cleaning-first" approach to design, I achieved a sophisticated look that prioritizes clarity, whitespace, and high-end typography.
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PHASE 1: Human Tech evolution.
A presentation with futuristic technology aesthetics and sophisticated objects is shown.
We started with this project...
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