Blog migration & automated pipeline
Emilie Thonat
A blog migrated to Webflow, with an AI pipeline
I migrated the Worklife blog to Webflow, designed the blog pages, and built an AI pipeline that publishes 2 to 3 articles a week.
Worklife is an employee benefits fintech start-up (Crédit Agricole group).
The goal: organic traffic and SEO.
🧩 Stack
Figma: pages
Webflow CMS: blog
Finsweet: blog
Dust agents: content
Notion: editorial calendar
Make: publish
Slack: alerts
Flow 1
Migration from WordPress
About 150 articles moved from WordPress to the Webflow CMS.
Matching: CMS fields, categories, tags, images.
URLs and 301 redirects to keep the SEO.
Internal links updated.
Blog design: Figma, then Webflow
Collection page and article page: designed in Figma, built on CMS templates.
Finsweet: filters, load more, search, automatic table of contents.
🤖 Flow 2
AI content pipeline
Source: a YouTube link (new podcast episode or webinar) or a HubSpot PDF guide, pasted into Dust.
Ideas agent: several scored article ideas per source, with keywords and internal links, saved in Notion.
Human check: the team keeps or drops each idea.
Writer agent: runs every day, writes the selected articles and calls an image sub-agent. Drafts go to Notion.
Human check: edit, then schedule.
📅 Flow 3
Scheduling and publishing
One Notion database: views, status, publication date.
Calendar agent: runs every week, updates the calendar (seasonality, topic mix) and sends Slack alerts when articles run short. It answers questions on Slack.
Make scenario: fetches the image from Dust, publishes in the Webflow CMS, posts the link on Slack.
Flow 4
Agents that know the site
Site watch agent: captures the new pages of the site, with their angle and keywords.
Shared skills: content standard, SEO keywords, internal links and CTA, brand tone of voice.
Why: an AI has to be guided, with strong guardrails on legal data.
What I also built
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Posted Oct 11, 2026
About 150 articles migrated from WordPress to Webflow, a responsive blog designed in Figma with Finsweet, and an AI-powered 5-agent Dust pipeline for SEO.
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Clients
Groupe Crédit Agricole
