Blog migration & automated pipeline
Emilie Thonat
Worklife Blog Redesign: Webflow Migration & Automated AI Article Pipeline
Worklife is an employee benefits fintech start-up (Crédit Agricole group).
To maintain and grow their organic traffic and SEO, they needed to scale their content output.
I designed the new blog pages, executed the migration to Webflow, and built an AI pipeline that autonomously publishes 2 to 3 articles a week.
🧩 The Stack & Pipeline
Figma: Page design
Webflow CMS & Finsweet: Blog development
Dust agents: Content generation
Notion: Content database & editorial calendar
Make: Publishing automation
Slack: Pipeline alerts
Flow 1
Migration from WordPress
About 150 articles moved from WordPress to the Webflow CMS.
Matching: CMS fields, categories, tags, images.
URLs and 301 redirects to keep the SEO.
Internal links updated.
Blog design: Figma, then Webflow
Collection page and article page: designed in Figma, built on CMS templates.
Finsweet: filters, load more, search, automatic table of contents.
Flow 2
🤖 AI content pipeline
Source: a YouTube link (new podcast episode or webinar) or a HubSpot PDF guide, pasted into Dust.
Ideas agent: several scored article ideas per source, with keywords and internal links, saved in Notion.
Human check: the team keeps or drops each idea.
Writer agent: runs every day, writes the selected articles and calls an image sub-agent. Drafts go to Notion.
Human check: edit, then schedule.
Flow 3
📅 Scheduling and publishing
One Notion database: views, status, publication date.
Calendar agent: runs every week, updates the calendar (seasonality, topic mix) and sends Slack alerts when articles run short. It answers questions on Slack.
Make scenario: fetches the image from Dust, publishes in the Webflow CMS, posts the link on Slack.
Flow 4
Agents that know the site
Site watch agent: captures the new pages of the site, with their angle and keywords.
Shared skills: content standard, SEO keywords, internal links and CTA, brand tone of voice.
Why: an AI has to be guided, with strong guardrails on legal data.
What I also built
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Posted Oct 11, 2026
About 150 articles migrated from WordPress to Webflow, a responsive blog designed in Figma with Finsweet, and an AI-powered 5-agent Dust pipeline for SEO.
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Timeline
Mar 1, 2026 - May 1, 2026
Clients
Groupe Crédit Agricole
