CRM enrichment & LinkedIn engagement flows
Emilie Thonat
Dual Automation Pipeline: Lead Enrichment & LinkedIn Engagement
Worklife is an employee benefits fintech start-up (Crédit Agricole group).
I engineered a comprehensive dual-pipeline system in Make to scale the sales and marketing workflows.
The first flow automatically extracts and enriches leads from Sales Navigator and existing HubSpot lists, processing them live or in batches. The second inbound flow monitors Worklife's LinkedIn posts, captures users who interact (likes and comments), enriches their data, and syncs these custom reactions directly into HubSpot.
🧩 Stack
Make: Core automation, scenario execution, and data routing
Sales Navigator & HubSpot: Input sources for contact enrichment (triggering lists).
PhantomBuster: Automated list extraction
FullEnrich: Contact and lead enrichment.
Clay: Automated Linkedin post extraction and monitoring.
HubSpot: Central CRM, records management, and custom objects mapping (Posts, Reactions, Contacts).
Gmail: Automated pipeline confirmations for the requesting teams.
🔎 Flow 1
List enrichment, on request or automatic
Sales Navigator lists: automatic through PhantomBuster, or on request with a simple list link.
HubSpot lists: predefined lists, enriched automatically.
FullEnrich: sent in batches with aggregators (for example 200 contacts) to save Make credits.
Guardrails: if branches and checks before creating or updating HubSpot records.
Confirmation: a Gmail email to the person who asked.
💬 Flow 2
LinkedIn engagement into HubSpot
Clay: gets the Worklife LinkedIn posts and the people who interact (Get posts, Get interactions), then enriches them.
Make: sends the data to HubSpot (webhooks, API calls, data matching).
HubSpot data model: 2 custom objects, Post and Reaction. A Reaction links to its Post and its Contact.
Properties: reaction type, date, comment text, enriched LinkedIn data.
What I also built
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Posted Oct 11, 2026
Marketing ops for lead conversion: Make scenarios enriching Sales Navigator and HubSpot lists with FullEnrich, plus a Clay flow for LinkedIn engagement.
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Timeline
Dec 1, 2025 - Sep 1, 2026
Clients
Worklife
