CRM enrichment & LinkedIn engagement flows
Emilie Thonat
CRM enrichment and a LinkedIn engagement flow
I built the CRM enrichment scenarios in Make for the sales and marketing teams, and a LinkedIn engagement flow that brings the people who react to Worklife posts into HubSpot.
Worklife is an employee benefits fintech start-up (Crédit Agricole group).
🧩 Stack
Make: runs the scenarios
Sales Navigator: lists
PhantomBuster: lists
FullEnrich: enrichment
Clay: enrichment
HubSpot: records
Gmail: confirmations
🔎 Flow 1
List enrichment, on request or automatic
Sales Navigator lists: automatic through PhantomBuster, or on request with a simple list link.
HubSpot lists: predefined lists, enriched automatically.
FullEnrich: sent in batches with aggregators (for example 200 contacts) to save Make credits.
Guardrails: if branches and checks before creating or updating HubSpot records.
Confirmation: a Gmail email to the person who asked.
💬 Flow 2
LinkedIn engagement into HubSpot
Clay: gets the Worklife LinkedIn posts and the people who interact (Get posts, Get interactions), then enriches them.
Make: sends the data to HubSpot (webhooks, API calls, data matching).
HubSpot data model: 2 custom objects, Post and Reaction. A Reaction links to its Post and its Contact.
Properties: reaction type, date, comment text, enriched LinkedIn data.
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Posted Oct 11, 2026
Marketing ops for lead conversion: Make scenarios enriching Sales Navigator and HubSpot lists with FullEnrich, plus a Clay flow for LinkedIn engagement.
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