In my role as a Marketing Automation Specialist at Vetus Talent Group, I focused on Lead Generation ​via LinkedIn, utilizing strategies like gated content to enhance brand engagement and gather ​prospect data. Our approach included targeted LinkedIn outreach to initiate conversations and share ​relevant content, alongside an effective email outreach strategy for fostering lead generation.

Additionally I implemented a lead scoring system and nurturing to prioritise and guide valuable SQLs ​through the sales funnel. Additionally, retargeting ads were a crucial part of our strategy to encourage ​leads towards further action.

As a marketing automation specialist, I led the effort to generate leads via LinkedIn by using gated ​content and targeted outreach. This approach, combined with effective email marketing, has helped ​Vetus Talent Group to nurture leads and prioritise SQLs. I also utilised retargeting ads to boost ​engagement. An internal audit identified marketing funnel bottlenecks, leading to a revised strategy ​and customer journey map. I expanded our network with LinkedIn automation and increased website ​visibility using Google Ads. Personalized email marketing further supported lead follow-up.

Increased Marketing Qualified Leads (MQLs) via the website by 150% ​without additional advertising budget.

Conducted recurring webinars, generating 834 MQLs and counting.

Achieved a significant rise in organic demo requests through the ​website, with an increase of over 44% in one year.

Converted 46% of prospecting leads into SQLs.