Performance marketing
Joey Vulperhorst
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Posted Nov 30, 2024
We manage and enhance all your (paid) marketing channels while consistently exploring new ones
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Euronext FX
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Performance marketing for B2B/B2C
We manage and enhance all your (paid) marketing channels while consistently exploring new ones. Social media and Google Ads advertising are among the most common top-funnel marketing strategies. This form of advertising is cost-effective and can reach a broad audience compared to other above-the-line (ATL) advertising methods.
Search engine optimisation (SEO)
First, we conduct keyword research to identify vital terms that the company wishes to be found on. Based on the outcome of these keywords, we create a content plan: what will we write and when? Following this, we conduct an audit and prioritization of technical improvements for the website. Lastly, we plan how to build the website and webpage authority through link-building.
Social media advertising
Depending on your business needs and goals, we use the power of Meta, LinkedIn, YouTube, Reddit or LinkedIn to reach your audience with the right message at the right time.
Search engine advertising (SEA/PPC)
Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. You’ll be presented as a solution to a moment of inquiry, at the top of a Google, Bing, or Yahoo search page. SEA is a popular solution due to its instant results and scalability.
Display advertising
Display advertising allows us to promote your brand on websites and social media platforms belonging to the Google Network. Using Google data, display advertising provides interesting targeting possibilities. Google Display campaigns are renowned for their low prices and are therefore ideal for reaching a large audience, such as for an awareness campaign.