Luxury Packaging Design - From Nothing to Everything by Xiaofei Wu

Luxury Packaging Design - From Nothing to Everything

Xiaofei Wu

3D Designer

Illustrator

Packaging Designer

Adobe Illustrator

Adobe Photoshop

Blender

STEP 01 _ Delving into the client's requirements then make it happen

After thorough consideration and numerous discussions, the client has decided to introduce a new product series under the existing MHD brand. With a preference for conveying a sense of uniqueness and elegance through the packaging, the chosen style emerged as a flat illustration.

Illustrations for Bird's Nest Gummies Box

Illustration for Original Bird's Nest Essence

Illustration for NZ Manuka Honey Bird's Nest Essence

STEP 02 _ Actualize the final concept within the current landscape

Utilizing my professional background, I ensure that concepts are seamlessly translatable into the real-world. In the realm of printing, this involves meticulously setting up initial files to meet printing specifications and guaranteeing that the final label and packaging perfectly align with the artwork, achieving a 100% match.

Print-ready File of the Original Bird's Nest Essence Packaging

STEP 03 _ Prioritize launching it to the market before commencing production

Drawing from my professional expertise and skill set, I propose creating a 3D mockup prior to production initiation. This strategy aims to streamline the product launch process significantly. By generating photorealistic 3D mockups set within appropriate environments, we can promptly incorporate them into various marketing materials such as websites, brochures, and flyers. This eliminates the need to wait for the physical product to be ready, expediting the entire launch timeline.

Bird's Nest Gummies 3D Mockup_001

Bird's Nest Gummies 3D Mockup_002

Bird's Nest Essence 3D Mockup

STEP 04 _ Time to prepare marketing materials

Bird's Nest Gummies Brochure Sample Page.001

Bird's Nest Gummies Brochure Sample Page.002

I've personally designed the entire new product series, as exemplified by this project. I can offer you a comprehensive packaged service based on this capability.

Services provided on this project:

Research and Analysis

Illustration

Graphic Design

Artwork Preparation

Photorealistic 3D Mockup

Marketing Materials Design

Website Design

As I've mentioned, I offer a comprehensive packaging service tailored to meet all your needs. While I'm an individual, my approach is akin to that of a dedicated team, ensuring that every aspect of your requirements is fully addressed.

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This project will illuminate the complete trajectory, showcasing my contributions, work dynamics, and keen design sensibilities throughout the project.

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Clients

Alpha Laboratories