SolarGen Conceptual Brand Identity

I undertook the responsibility of developing a comprehensive visual identity for SolarGen, a conceptual solar energy company. This project originated from an AI-generated idea, which I then refined and expanded into a fully realized brand system.

The objective was to create a distinctive and cohesive identity that embodies the power, sustainability, and innovation of solar energy. This entailed designing a range of essential brand assets, including a bold and radiant color palette inspired by sunlight, geometric iconography representing energy and efficiency, and typography that reinforces a sense of reliability and modernity.

This project served as an exploration of conceptual branding, allowing me to showcase my expertise in brand strategy, visual storytelling, and identity design. It reflects my ability to transform an initial concept into a fully developed brand system tailored to industry-specific values and aesthetics.