Creating a Cohesive Brand Identity for a Tech Startup

shawn relish

Project Highlights

Spearheaded Formant's brand evolution from Seed to Series A, crafting a cohesive visual identity and design system. Collaborated closely with engineering and product teams to deliver features like monitoring, data analytics, and teleoperations. Formant's platform now processes over 8 billion data points monthly, supporting 50k concurrent streams across 200+ robot types, unlocking significant ROI for businesses through simplified robot data management and workflow optimization.

Example of keys design system element

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Posted Aug 14, 2024

All-encompassing brand identity system for an emerging startup, including logo, typography, and color schemes. Cohesive branding helped secure major funding.

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