Users span a wide range of demographics and age groups, but the core features they expect from a financial application are consistent. Across all groups, users look to financial applications for checking balances, transferring money, depositing checks, sending money, and scheduling bill payments. Additionally, users desire features such as ordering personalized cards, connecting external bank accounts for a centralized view of finances, integrating with digital wallets, and instant issuance of virtual cards. This indicates that users seek a financial app that supports their day-to-day financial activities while offering a personalized experience.