Fast Track Labour: Brand Identity Development
Studio 11X
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Posted Jan 14, 2026
Created brand identity for Fast Track Labour, highlighting speed & professionalism.
Fast Track Labour
Brand Identity & Style Guide
Overview
Developed a modern, high-impact brand identity for Fast Track Labour — a labour hire company built to service a wide range of client needs with speed, efficiency, and reliability.
Challenge
Fast Track Labour required an identity that could clearly communicate rapid response, professionalism, and trust across multiple industries. The brand needed to feel modern and scalable while remaining strong and recognisable across uniforms, vehicles, digital platforms, and on-site applications.
Solution
Created a sharp, speed-driven visual identity anchored by a bold “FT” icon and clean typography. The logo system was designed for flexibility, offering primary, icon, and badge variations to suit different environments. A restrained colour palette and structured style guide ensure clarity, consistency, and instant recognition across all touchpoints.
The colour palette for Fast Track Labour uses deep navy, cool grey, and white to convey
trust, strength, and clarity. Each colour includes CMYK values for print, RGB for digital
screens, and HEX codes for web use—ensuring consistency across all branding materials,
whether on paper, screen, or online. This practical setup supports a cohesive and
professional visual identity in every format
Outcome
Fast Track Labour now has a fast, modern, and confident brand identity that reflects its ability to deliver labour solutions at speed. The system is scalable, practical, and built for real-world use — reinforcing trust, efficiency, and momentum across every client interaction.
