To love yourself is to acknowledge your existence and know your worth. It is self acceptance of your experiences, failures, and story. It is caring for your mind, your body, and your spirit. In your adult years, you express the same protection, kindness, care, acceptance, and goodness modeled in childhood by your parents towards yourself. In other words, your parental models taught you the function of emotional self-protection and love. If your environment deprives you of kindness, care, acceptance, protection, and goodness, you might find it hard to give it to yourself.