Sales Performance Analytics Dashboard

Built an interactive Tableau dashboard analyzing sales performance, revenue trends, profitability, product performance, regions, and customer segments. The dashboard was designed to help business leaders identify growth opportunities, margin gaps, underperforming segments, and top revenue drivers.

Executive KPI Dashboard High-level metrics for sales, profit, quantity, and performance trends, giving leadership a snapshot of business health at a glance.

Product & Category-Level Sales Analysis Breakdowns by product and category to identify top performers, underperformers, and revenue concentration risks.

Regional & Customer Segment Performance Geographic and segment-level views to surface regional differences and pinpoint where growth or margin improvement is possible.

Profitability Analysis Margin gap identification across products, regions, and customer segments to highlight where revenue isn't translating into profit.

Interactive Filters & Drilldowns Stakeholders can explore the data on their own terms, slicing by product, region, segment, and time period.

Visual Storytelling Clean, structured layouts that combine KPI reporting, segmentation, trend analysis, and product-level insights into one cohesive view.

Turned raw sales data into a decision-ready analytics experience

Surfaced top-performing products, weaker customer segments, and regional performance differences

Highlighted profitability opportunities across segments and product lines

Supports faster executive review by combining KPIs, segmentation, trends, and product insights in one Tableau dashboard