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Marketing automation powered by AI agents
Richard Segura
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Posted Oct 24, 2025
Marketing platform powered by artificial intelligence that automates the creation, execution, and optimization of marketing strategies through virtual agents.
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As Lead Designer, I led the visual identity, design system, and overall website experience. The challenge was to translate complex AI-driven automation into a brand that feels smart, approachable, and effortless.
In parallel, I developed the site in Webflow, building a high-performance CMS architecture that allows the Plinng team to easily scale content. I also implemented motion and micro-interactions to visually communicate the idea of automation and seamless workflow — bringing the brand’s promise to life through design.
Key contributions:
Defined the visual identity and art direction.
Designed the user interface and information architecture focused on clarity and conversion.
Built the website in Webflow with a dynamic CMS structure.
Added animations and micro-interactions aligned with the AI narrative.
Optimized for SEO, accessibility, and performance.
Plinng launched as a next-generation marketing automation platform, redefining how businesses manage and scale their marketing through the power of AI agents.