"We are an independent whey protein manufacturer. We are launching a new product soon. We need a creative for our ads, something eye-catchy so we have better retention. It needs to be impactful and engaging. We were thinking something in 3D"
The process
Started with getting a sense of scale, audience and their intent through sharing references and ideas and further concept deliberation.
The client sought a “locally inspired” setting (Mumbai) to make the ads relatable for targeted demographies.