Outdoor 3D Mixed Reality / AR Billboard

AYUSH GIRI

Advertisement Designer

3D Animator

3D Modeler

Adobe After Effects

Blender

Houdini

The Brief:

"Hey Ayush, we are setting up a stall at an international trade expo. We want our stall to stand out. There is going to be a lot of attention, and we want something that catches eyeballs. We've seen some trends on social media around 3D billboards. I feel that's a great way to capture offline attention. Is that something even possible in India? Would it require any expensive equipment? And yes, we have 4 days till the stalls go up."

The Result:

Production Notes (Scope of Work)

Client was assured that such an idea is indeed possible. The timeline was a stretch but definitely possible. The essential idea behind a 3D display is a projection made on 2 screens placed at a right angle. At a very specific distance (observer), the billboard can be designed such that the observer experiences the billboard in 3D.

A general brainstorm was done towards which of the client's products and what aspects of said products was to be showcased.

"We want it to be cheesy! Literally" - Client.

An extensive virtual recce was done of the space with inputs from client's production team. Schematics were discussed, and a potential observer position was determined. Lots of math was involved :)

Modelling, texturing and fluid simulation was done just in time for us to have base renders in place to experiment with the perspective, just enough time before the expo was open to the public.

Re-adjustments and re-renders were done to optimise the video for maximum 3D effect.

P.S- 3D billboards are highly dependent on the position of the observer. This makes every job a custom challenge as the venue and spatial constraints dictate what is possible and what is not.