3D Motion Graphic Outro + Logo animation
Client brief:
"We are making a TV commercial for The World Pickleball League Championship. We love the ad we've made but we need to end with a punch for maximum impact. We have footage of a player making a shot. But we need a CGI pickleball to be shot at directly towards the camera that morphs into the logo of the event. It needs to be impactful"
Result:
Post-Production Notes (Scope of work)
Production Team did not record an HDRI or reference images of the ball, so lighting was always going to be a challenge.
Started with virtually building the set and simulating real-life lighting conditions. Emulated pickleball material properties to best match preceding shots.
The shot had stray movement on the jib, which looked visually disturbing once time-ramped.
Manually stabilized the shot and used AI based set extension to fill clipped frames post-stabilisation. Result- Rock Solid Zoom Out with no stray camera movement.
Post time-ramp, the.subject had stray lateral movement that looked jarring.
Composited a time remapped plate of the subject over time-ramped base clip to minimize lateral subject movement.
Merging 3D pickleball with 2D client logo, with varying texture, color and perforation density.
Created a fluid 2D animation that used the momentum of the 3D ball to transition seamlessly.
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Posted Jan 12, 2025
Composited a CGI Pickleball morphing into a 2D animation of client's logo.
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