How we leveraged Meta ads to Skyrocket ROAS from 1.5 to 6.8.

How I helped a D2C brand increase its ROAS from 1.5 to 6.8 📈

Client: A manufacturer of eco-friendly and sustainable products. With products ranging from Health, Beauty, Kitchen & Baby needs.

Problem statement: Unable to scale ads effectively and not able to maintain profitability.

Here's the step-by-step method:

1) SWOT analysis: In-depth analysis of the client's competitors & their ad strategies. Created a SWOT analysis to strategise our ads and to ensure our content reached the intended audience.

2) Audited their website: Helped them in changing a few micro-interactions on the website. Changes include CTA's on the hero section & smooth flow until checkout.

3) Audited their ad accounts:

-CAPI was showing duplicate entries, corrected it.

-Checked their creatives & messaging, crucial CTA's and messaging were missing, added them.

-Compared the best & worse performing campaigns, noted down points regarding targeting and ideal audience.

- Started conversion + advantage campaigns with broad targeting as well as LLA

4) Email drip:

- Was missing pop-up to attract new customers, added pop-up and started collecting a database of potential customers.

- Started abandoned cart campaign.

- Started email newsletter to keep customers updated.

- Feedback loop regarding shipping was missing - added that.

5) Product Combos: Started to bundle up products to increase the ticket price. Increased the avg. ticket price from £10 to £38.

Always align with the brand's vision, this helps a lot in advertising on any platform.