How we Skyrocketed dentist's clinic revenue 122x in 70 days

Mithun M Jagadeesh

Graphic Designer
Growth Marketer
Performance Marketing Specialist
Facebook Ads
WhatsApp
Zapier

This dental clinic in Mumbai specializes in Implants. We helped them achieve 25 high-ticket implant appointments in less than 70 days.

Problem: Low number of walk-ins for dental implants.
This dental clinic in Mumbai used to get less than 30 implant appointments per year. We helped them achieve 25 high-ticket appointments in less than 70 days. A dental implant costs ₹25,000 on average.

The Results

Leads - 160
Ad Spend - ₹6,537 / $79
CPL - ₹40.8 / $0.5
Appointments - 46
Conversions - 25
Revenue - ₹7,75,000 / $9687
ROAS - 122x

Here's how we did it.

Step 1: The Conversation Had an in-depth conversation with the dentist - We spoke about the problems faced like a low number of walk-ins and low conversions, the most sold service, the most expensive service, and the least expensive service. We collated all the relatable data available and started the marketing plan.
Step 2: The Plan After taking the necessary data required, we started with the marketing plan. P.S. India is the most price-sensitive market in the world. Here's the flow of our plan Educate people about oral health - Let them know the importance of Dental Implants - The process of Dental Implants - The benefits of Dental Implants - Ease of life after Dental Implants.
Step 3: The Action This is how we took the plan to the execution phase, we started with creative briefs with the client, these briefs were based on the plan, and our briefs included a simple 3-step formula Problem faced by the consumer- Action required - We are the Solution. Once approved we started the production of these creatives which were a mix of reels and static images. We started with meta-lead ads and A/B tested creatives and audiences. We automated the entire lead life cycle with only one step of human intervention.
Step 4: The Automation Here's the step-by-step process of our automation using Zapier. Meta lead ads- Leads on Google Sheets- Send out emails- Send out messages using Privyr- Send out messages using Whatsapp Business. Once we have positive confirmation on any of the messages a call will be placed and the appointment will be confirmed.
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