PPAO Architectural Website by Wyatt Yuen

PPAO Architectural Website

Wyatt Yuen

Web Designer

UX Designer

UI Designer

Adobe Illustrator

Figma

Framer

Lander Animation

Project Overview

Partnered with PPAO, an architectural firm known for innovative and sustainable designs, to enhance their digital presence. The goal was to create a website that reflects their architectural philosophy while providing an intuitive user experience to showcase their projects and services.

Objectives

Design a visually compelling and functional website aligned with PPAO’s architectural identity.

Highlight the firm’s expertise through immersive project showcases and streamlined navigation.

Integrate design consulting to ensure the digital experience complements their brand values.

Design Process

Discovery and Research

Conducted a deep dive into PPAO’s brand, audience, and competitors to define key design principles.

Collaborated with stakeholders to identify core goals: showcasing projects, driving client inquiries, and reflecting their architectural ethos.

Information Architecture

Developed a clear sitemap prioritizing portfolio projects, services, and the firm's mission.

Created user flows to ensure easy navigation between project categories and contact options.

Website Design

Emphasized bold imagery and minimalistic layouts to align with architectural aesthetics.

Designed interactive project galleries with high-resolution visuals and concise project details.

Incorporated clean typography and a monochrome palette with subtle accents to echo PPAO’s design language.

Design Consulting

Provided guidance on content organization, ensuring a balance between visual impact and functionality.

Recommended scalable design components for future updates.

Development and Optimization

Built the website with responsive design to ensure a seamless experience across devices.

Focused on performance optimization for faster load times, preserving image quality without sacrificing speed.

Project Page

Feature Highlights

Dynamic Project Galleries: Interactive showcases featuring detailed descriptions, high-resolution visuals, and categorized navigation.

Streamlined User Experience: Intuitive layout with clear CTAs to encourage inquiries and exploration.

Mobile-First Design: Fully optimized for all devices to cater to a modern audience.

Results

Increased Engagement: Improved user retention with a 35% increase in time spent on project pages.

Enhanced Brand Identity: A digital platform that mirrors PPAO’s commitment to innovative and sustainable architecture.

Scalability: A future-proof design system, enabling easy content and project updates.

Takeaway

This collaboration with PPAO demonstrates how thoughtful design consulting and user-centered website development can amplify an architectural firm’s digital presence, creating a platform as innovative as their projects.

Like this project

Posted Jun 18, 2024

Assisted with PPAO's website to showcase projects with bold visuals, improved UX, and scalability, reflecting their architectural ethos.

Likes

Views