Billtrust Brand and Digital Design

During the summer of 2019, Billtrust was in the process of a brand re-haul. I was brought in to act as collaborator on the design, structure and content development of a full site redesign during development by an external agency. Responsible for the redesign and production of infographics, white papers, one pagers and case studies, I updated over 50 pieces of collateral for the new site.

After the launch, I designed for web and digital programs, collaborating with developers, product marketers, copy writers and program managers to initiate projects in support of business goals as well as fulfill individual internal requests. I also worked as the lead HTML email developer, implementing a flexible template through Marketo with a comprehensive QA process through Litmus.

Deliverables: Branding, digital, web and print design, HTML email development and testing, Wordpress site content and design updates