AI Video Production for E-Learning and Marketing by Stan Slavev

AI Video Production for E-Learning and Marketing

Stan Slavev

AI Video Producer

Creative Director

Video Producer

Project Overview:

Virtual Futbol Academy (VFA), a leading US startup in sports education technology, partnered with me to enhance their football training program and lead the video and AI production in-house.

I have produced over 300 custom AI videos for VFA such as educational, marketing, sales and internal videos.

Part of which with pending accreditation by UCAM University.

Custom videos for cold lead campaign.

This project combines HeyGen's AI technology with insights from top Spanish football coaches and my video production and e-learning experience to elevate sports education.

My Role and Expertise:

As a member of VFA's advisory board and lead for AI production, I manage an enterprise HeyGen account, overseeing the entire video creation process. My key responsibilities include:

Production process management and creative direction

AI video content strategy development

Educational material organization and quality control

Standard Operating Procedures (SOPs) establishment

Strategic advisory for AI integration with VR/AR products

Snapshot from our HeyGen's Enterprise account.

AI Video Production Process:

Raw footage of coaches for conversion into custom AI avatars

Editing footage to meet HeyGen's AI LLM requirements - color correction, background, audio and more

Video creation including design, timing, voice enhancements, layout, and branding

Distribution and final usage preparation

This efficient process enables rapid, high-quality video production, significantly outperforming traditional methods.

Client Benefits and Outcomes

81% faster video creation

59% increase in lead generation

46% improvement in retention rates

70% boost in productivity

Custom AI avatars and multilingual capabilities (40+ languages) enabled global reach with localized content, enhancing football education accessibility.

Impact and Future Implications:

This project sets a new standard in football education, combining AI technology with expert coaching and VR/AR experiences. It opens new avenues for scalable, personalized training content, positioning VFA as a leader in sports education innovation.

The pending UCAM University accreditation further validates the AI-powered educational content's quality and relevance. This project demonstrates the transformative potential of AI-driven video content in sports education, paving the way for comprehensive, technology-enhanced learning experiences.

Tech Stack:

HeyGen - AI avatar creation and video generation

Adobe Premiere Pro - Video editing and raw content preparation

Adobe After Effects - Visual effects and motion graphics

Google Drive - File organization and storage

Google Sheets - Course syllabus and content management

Slack - Team communication and project coordination

Examples

Watch on YouTube

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I lead the AI and video production with an enterprise HeyGen account, creating 300+ AI videos for a sports startup, revolutionizing global football education.

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Clients

Virtual Sports Academy