FPI CROSSFIT

FPI is a Crossfit box that began with two friends who were passionate about the sport in an open-air park in the city of Ipatinga. In 2022, motivated to change their brand, the company moved to a more appropriate space for training.

The brand redesign took place at this time, with the understanding that the visual identity needed to communicate in a way that expressed the whole essence of CrossFit, with a modern brand and inspiring communication. The slogan is "More than a workout, a lifestyle" and based on the lifestyle of these athletes, we designed a weather vane - symbol of the City Park, where it all began - with a minimalist symbol and condensed typography, carrying Crossfit with motivation and passion.

The colors represent nature, Ipanema Park and healthy living. We used an eye-catching neon green, black to express authority and white as a contrast.​​​​​​​