USE

USE Agência is a Digital Marketing company from Lisbon, Portugal, that positions entrepreneurs in the digital market. In 2022 the company understood that needa visual and strategic branding repositioning. The pillars of USE are precisely digital marketing services and a sales system for small and medium-sized companies.

The objective was to create a unique and original brand in a saturated market that is growing exponentially and also to design a visual communication consistent with the excellence of the services that the company offers.

We designed a symbol with the initial “U”, inclined at 90º, mirrored in front of the other, forming a figure that represents a system: a set of concrete or abstract elements that were interconnected to form an organized whole, so we joined the letter “U".

We create graphic elements to represent system lines and build figures that support the brand to design layouts and build a visual line consistent with the USE branding. Blue alludes to the “Blue Ocean” of opportunities that Digital Marketing offers.