𝐖𝐡𝐲 𝐔𝐈 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬? #4 The Login screen A...

𝐖𝐡𝐲 𝐔𝐈 𝐬𝐭𝐢𝐥𝐥 𝐦𝐚𝐭𝐭𝐞𝐫𝐬? #4 The Login screen

A login is more than a form. It’s the first impression — the small gate between curiosity and conversion.

Here’s what a good login gets right:

- Simple and focused: only one primary action, no distractions, no clutter.

- SSO option: a quick “Continue with Google” can be the difference between logging in or giving up.

- Clear alternatives: links for Sign up and Contact support keep users from feeling stuck.

- Emotional context: I used Midjourney to create the beach visual because even small visuals can spark motivation. You’re not just signing in. You’re starting your vacation.

When teams rush through login screens, they forget it’s often the first UX a user experiences.

UI details are not just decoration — they set the tone for the entire product experience.