Let's face it - the COVID-19 lockdown of 2020 wasn't the best of times. From the bizarre toilet paper shortages to the dreary monotony of staying indoors, we couldn't help but miss the simpler times of 2019. But here we are, fast-forwarding to the present, as the world gradually finds its rhythm once again. However, as humans, it seemed like some of us had grown accustomed to this new, mundane, and sun-less way of life. Myself included.

Thats why I was thrilled to take on the challenge of creating an exciting way to get people up and moving again. The solution? A pair of cutting-edge AR glasses that seamlessly connect to your beloved smartphone - the ultimate fusion of modern technological wonders with a compact and stylish design. And guess what? Chances are, if you're reading this, you already own the perfect companion device! Get ready to embark on an interactive adventure that'll have you feeling energised like never before!

Drawing inspiration from games for their captivating visual styles and engaging gameplay, I found myself inspired by two distinct titles - Cyberpunk 2077 and Wordle. These games lie on the complete opposite ends of the spectrum. Cyberpunk 2077, an open-world RPG, immerses players in a near and violently dark future, while Wordle offers a more accessible and inclusive experience, appealing to players of all ages, even grandma! Embracing the essence of both these worlds, I embarked on creating FitA.R. With FitA.R, you'll enjoy a unique blend of thrilling adventures and enjoyable challenges, catering to various tastes in a cohesive and engaging manner, all designed to get you active again.

Main logo on black and white background

Logo variation on purple background

Logo variation on grey background

FitA.R Motion Logo - Black

FitA.R Motion Logo - Purple

Product Demo - Made In Adobe After Effects

Working App Demo - Made In Adobe XD

All Branding Assets for App