FitA.R Brand Identity

Haashim Bukhari

0

Brand Designer

Graphic Designer

Illustrator

Adobe After Effects

Adobe Illustrator

Adobe XD

Background

Let's face it - the COVID-19 lockdown of 2020 wasn't the best of times. From the bizarre toilet paper shortages to the dreary monotony of staying indoors, we couldn't help but miss the simpler times of 2019. But here we are, fast-forwarding to the present, as the world gradually finds its rhythm once again. However, as humans, it seemed like some of us had grown accustomed to this new, mundane, and sun-less way of life. Myself included.
Thats why I was thrilled to take on the challenge of creating an exciting way to get people up and moving again. The solution? A pair of cutting-edge AR glasses that seamlessly connect to your beloved smartphone - the ultimate fusion of modern technological wonders with a compact and stylish design. And guess what? Chances are, if you're reading this, you already own the perfect companion device! Get ready to embark on an interactive adventure that'll have you feeling energised like never before!
Drawing inspiration from games for their captivating visual styles and engaging gameplay, I found myself inspired by two distinct titles - Cyberpunk 2077 and Wordle. These games lie on the complete opposite ends of the spectrum. Cyberpunk 2077, an open-world RPG, immerses players in a near and violently dark future, while Wordle offers a more accessible and inclusive experience, appealing to players of all ages, even grandma! Embracing the essence of both these worlds, I embarked on creating FitA.R. With FitA.R, you'll enjoy a unique blend of thrilling adventures and enjoyable challenges, catering to various tastes in a cohesive and engaging manner, all designed to get you active again.

Seamless Animated Instagram Carousel

View post on Instagram
 

Logos

Main logo on black and white background
Logo variation on purple background
Logo variation on grey background
Watch on YouTube
FitA.R Motion Logo - Black
Watch on YouTube
FitA.R Motion Logo - Purple

A.R Product Demo

Watch on YouTube
Product Demo - Made In Adobe After Effects

App Demo

Watch on YouTube
Working App Demo - Made In Adobe XD

Branding Assets

All Branding Assets for App
Like this project
0

Posted Jul 25, 2023

Designed a full brand identity for an A.R Fitness app/product called FitA.R. This included animated logo, working app demo and product demo.

Likes

0

Views

19

Tags

Brand Designer

Graphic Designer

Illustrator

Adobe After Effects

Adobe Illustrator

Adobe XD

Poster Plex Website Design & Branding
Poster Plex Website Design & Branding
Alternative Episode Posters - Community (2009 - 2015)
Alternative Episode Posters - Community (2009 - 2015)
SPINCYCLE
SPINCYCLE
MeloKura Logo, App Ui & Seamless Carousel
MeloKura Logo, App Ui & Seamless Carousel