👋🏼 My Portfolio: A Showcase of My Skills

Content strategist leader with 10+ years of experience igniting B2B and B2C brands. I've launched startups from the ground up and helped clients scale from $0 to 7-figure revenue through strategic content marketing and lead generation.

Combining my business development expertise (from my own consulting agency) with my communication skills (honed through a B.A. in English). I craft compelling content that drives results.

Ready to discuss your project or explore an opportunity? Let's connect!

copybymeshia@gmail.com ✍🏼

Highlights:

🚀 Launched businesses to 7 figures: My strategic guidance propelled businesses towards significant revenue growth.

🛠️ Built & Managed high-performing content teams: I fostered and led teams that consistently produced impactful content.

✍️ Created 150+ engaging content pieces: My expertise resulted in blog articles and email campaigns that generated tangible results.

💰 Generated 6-7 figures in brand revenue: My content strategies directly contributed to measurable financial success for clients.

📚 Continuous Learner: I relentlessly pursue new knowledge and skills to stay ahead in evolving industries.

👩🏽‍💼Lead by Example: I embody the values I advocate, demonstrating commitment and dedication through my actions.

🔍 Simplify & Clarify: I prioritize clear communication and user-friendly content that empowers audiences to understand and take action.

💡 Revenue-Driven Focus: I prioritize strategies and content that directly contribute to measurable revenue growth for clients.

Medlinda's, aiming to spice up their subscription game, partnered with me to revamp their email marketing strategy.

The goal: convert one-time customers into loyal hot sauce enthusiasts.

The solution? A targeted welcome email campaign featuring:

Warm & Engaging Welcome: A personalized greeting with a tempting 15% discount for new subscribers.

Segmented Content: Tailored emails for both cold and hot leads, ensuring relevant messaging for each audience.

Clear Calls to Action: Enticing CTAs prompting subscription sign-ups, making the next step effortless.

The results were fiery hot! Medlinda's email subscriptions surged by 88%, successfully transforming one-time customers into recurring fans.( View Copy Here )

Launched a strategic email marketing campaign for Foria, a plant-based wellness brand, to promote their new product launch. The challenge was to create a campaign that was compassionate and non-intrusive, avoiding overly promotional tactics.

We worked closely with the Foria team to craft A/B tested email sequences with different messaging approaches. One sequence focused on education and information, while the other emphasized a more personal and evocative tone. The results were clear: the sequence with compassionate messaging achieved higher click-through rates and sales, demonstrating the effectiveness of understanding your audience and testing different strategies.( View Copy Here )

Challenge: A real estate company specializing in waterfront and new developments needed to attract qualified leads and property bookings.

Solution: We crafted a data-driven Google Ads campaign with:

Targeted keywords: Focused on searches for desired property types and locations.

Negative keywords: Eliminated irrelevant searches, optimizing ad spend.

Compelling ad copy: Highlighted property features and clear CTAs.

Structured campaign: Separate ad sets for waterfront and new developments.

Optimized landing pages: Ensured relevance to ad copy and user intent.

Results:

High open rates: Strong user interest in ad copy.

Improved CTR: Effective targeting and compelling ad copy drove clicks.

Increased leads & bookings: More qualified leads through email capture, calls, and bookings.

Takeaway: A strategic Google Ads campaign, built on targeted keywords, compelling ad copy, and optimized landing pages, can significantly boost lead generation and property bookings for real estate companies.( View PPC Strategy Copy Here)