This project showcases your ability to craft compelling email copy designed to secure a referral partnership. Here's a summary you can use for your portfolio:

Project: GNC Brand Launch Emails (Version A & B)

Client: Social Nature

Goal: Convince GNC to leverage Social Nature's Digital Rebate Program for launching new brands.

Target Audience: GNC representatives responsible for brand partnerships.

Highlight Value Proposition: Emphasize the benefits for GNC brands, such as reaching a large, engaged health-focused community, driving sales through digital rebates, and fostering positive brand image.

Compelling Content: Use strong visuals (imagined in the text) and clear benefits to capture attention and paint a picture of success.

Exclusive Offer: Propose a pre-launch incentive (early access samples with rebates) to create excitement and encourage partnership.

Strong Call to Action: Clearly ask the recipient to take the next step, whether it's exploring case studies or scheduling a conversation.

Targeted Content: Focuses on the specific needs and goals of GNC brands.

Benefit-Driven: Clearly communicates the value Social Nature offers to GNC.

Actionable: Encourages the recipient to engage with Social Nature.

You can mention A/B testing the subject lines to see which resonates better with the audience.

Consider including a brief social proof element (e.g., testimonials from satisfied brands) in the final email version.

This email copy demonstrates your skills in crafting persuasive and targeted B2B marketing messages. It effectively positions Social Nature's program as a valuable solution for GNC's brand partners.