Real Estate Digital Launch + Marketing Strategy

Elite Management Solutions is a property management company designed to simplify the often overwhelming responsibilities tied to maintaining properties and personal affairs. As the company prepared to launch its digital presence, I led the visual and UX design efforts to establish a brand identity that communicated both reliability and accessibility while building the foundations of a full inbound marketing strategy to attract and retain clients.

My involvement began with the creation of a visual identity system that reflected Elite’s core values: clarity, professionalism, and trust. From there, we designed and documented a scalable design system to ensure consistency across all platforms and materials. This foundation allowed us to move seamlessly into the development of their client-facing portal, which offered intuitive tools for task management, property updates, and direct communication with the Elite team. The interface was crafted with simplicity and transparency in mind, offering users clarity in an otherwise complex industry.

Beyond the digital platform, we also developed a complete suite of marketing assets aligned with Hubspot’s Inbound Marketing methodology. These included brochures, downloadable guides, blog visuals, and newsletters designed to educate potential clients while positioning Elite as a trustworthy partner in property management. By combining strategic content with compelling visual communication, we were able to enhance both visibility and engagement at every stage of the customer journey.

Throughout the project, we collaborated closely with developers and stakeholders to translate business needs into functional design solutions. Working in Figma and Adobe Creative Suite, ensuring that both the user experience and visual presentation remained cohesive across platforms, from web to print, resulting in a launch that was not only visually polished but also strategically aligned with business growth goals.

This project reflects my ability to bridge digital product design with brand and marketing strategy, combining functional UX with visual storytelling to support long-term customer relationships and business impact.