GTM Strategy Customer
Lucy Tsotsorina
Like this project
Posted Aug 10, 2024
Developed GTM strategy for a startup by defining the target market, positioning, channels, and launch plan. Executed & optimized cross-functional campaigns.
Market Research and Analysis:
Conducted in-depth market research to identify target audiences, market demand, and competitive landscape.
Analyzed customer needs, preferences, and pain points to refine product-market fit.
Positioning and Messaging:
Defined the startup's unique value proposition and key differentiators.
Developed clear, compelling messaging tailored to different segments of the target audience.
Customer Segmentation:
Identified and segmented the target market based on demographics, behavior, and needs.
Created detailed buyer personas to guide marketing efforts.
Content and Campaign Planning:
Selected the most effective distribution and communication channels to reach the target audience.
Created a content strategy to support the GTM plan, including key assets like whitepapers, case studies, and product demos.
Designed and launched marketing campaigns across multiple channels (digital, social, email, PR, events).
Budget and Resource Allocation:
Developed a budget that aligns with the startup’s growth goals and available resources.
Allocated resources efficiently across marketing activities to maximize ROI.
Cross-functional Collaboration:
Worked closely with product, sales, and engineering teams to ensure alignment between product development and the GTM strategy.
Collaborated with legal and finance teams to manage regulatory considerations and pricing structures.
Performance Tracking and Optimization:
Implemented metrics and KPIs to measure the success of the GTM strategy.
Continuously monitored performance data, making adjustments to optimize campaign effectiveness.
Launch Execution:
Orchestrated the product launch, including socials, PR, partnerships, and event planning.
Ensured consistent messaging and brand representation across all channels and touchpoints.