The identity draws inspiration from the town’s most iconic feature — three medieval towers rising like a fortress above the hills of Abruzzo. This architectural silhouette becomes a graphic motif across visuals and packaging, symbolizing strength, continuity, and a quiet kind of majesty. The contrast of black-and-white serenity with vibrant neon accents reflects the dual nature of the brand: rooted in tradition, designed for today.
Every tag, bag, and tape is a part of the system — sharp, cohesive, and never average.