PARK KRASNODAR / Brand Identity
Heat Bureau
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Posted Jan 10, 2026
Park Krasnodar has earned nationwide and international recognition for its exceptional architecture and landscape design.
PARK KRASNODAR
( concept & branding )
Park Krasnodar has earned nationwide and international recognition for its exceptional architecture and landscape design.
The public art installations within the park are as striking and varied as the space itself.
3 Core Forms of the Park
The logo is built around three key geometries inspired by the park’s landscape — circles, rectangles, and arches.
These shapes reflect the park’s architectural plan and visual rhythm seen from above. The circle stands for harmony and infinity, while the rectangle conveys structure and balance.
Together, they express the park’s philosophy — a dialogue between nature and architecture.
Alternative Concepts
A series of conceptual visual directions developed for Park Krasnodar
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