Timeline: March - June 2025 My Role: Web Designer, Webflow Developer Company: Olenka Lodge Link: https://www.olenka-lodge.ru/

Olenka Lodge is a newly launched luxury tourist destination in the far north of Russia, near the Olenka River. This remote retreat offers an exclusive blend of adventure and comfort — guests can arrive via car or helicopter from Murmansk and enjoy activities like fishing, whale watching, heli tours, ATV adventures, spa treatments, SUP surfing, and winter fishing.

The founders needed a website that would:

Capture the premium, adventurous spirit of the lodge

Clearly present its unique experiences and location

Support online booking and tour sales for both summer and winter seasons

They approached me to design and develop a website that would serve as both a marketing tool and a functional booking platform.

1. Discovery & Research We held several discovery sessions to understand the lodge’s vision, target audience, and competitive landscape. I gathered insights about their brand story, guest journey, and unique selling points.

2. Visual Direction I created a moodboard to define the aesthetic — a balance of luxury and wilderness. This guided the color palette, typography, and imagery to convey both exclusivity and nature’s raw beauty.

3. Information Architecture I developed a detailed sitemap, outlining all necessary pages and content sections, ensuring a clear flow from browsing to booking.

4. Design System I created a style guide with brand colors, typography, and UI elements to keep the design cohesive across all pages.

5. Wireframes & Prototypes Low-fidelity wireframes were created to establish structure and layout before moving to high-fidelity designs.

6. High-Fidelity Design I designed the full visual layout for the homepage, blog, and blog article pages, ensuring the design aligned with the lodge’s luxury positioning.

7. Development in Webflow The site was built using the Client-First framework in Webflow for scalability and maintainability. I implemented a CMS for dynamic content, smooth animations, and interactive elements.

8. Integrations & Testing I integrated third-party tools such as analytics and booking widgets. Rigorous testing ensured the site was fully responsive, functional, and optimized for performance.

The new Olenka Lodge website launched in June and has been instrumental in driving bookings for both the current summer season and upcoming New Year packages. It effectively communicates the lodge’s luxury and adventure appeal, while offering a smooth, user-friendly booking experience.

The site has helped position Olenka Lodge as a premium destination in the Russian north, attracting guests seeking unique, high-end travel experiences.