Waveline & Co. • Hardware Haven • Brand Design

A hardware haven nestled in the heart of Western Australia’s picturesque countryside, near the iconic Wave Landmark. Rooted in the Australian outback, their brand embodies simplicity and functionality, offering a hardware shopping experience surrounded by the breathtaking landscapes that inspire.

Project Brief: • Wave Shaped Land Mark • Countryside • Texture

Deliverables: • Logo • Typography Suite • Colour Scheme • Business Cards

Design Notes: • Brand colours reflect the warmth of the Australian outback, creating a harmonious palette that mirrors the rugged beauty of the countryside location.

• The logo encapsulates the essence of the hardware store with a subtle nod to the nearby Wave Landmark. The W and the ‘&’ sign intricately replicate a curve in this iconic landmark, becoming a distinctive shape that resonates throughout the brand.

• Texture to evoke a sense of durability and ruggedness, mirroring the sturdiness of the hardware they provide.