Property Force Explainer

Adam Long

Art Director
2D Animator
Motion Designer
Adobe After Effects
Adobe Illustrator
Adobe Premiere Pro
I was tasked by Property Force to produce a captivating promotional video, highlighting their unique real estate investment services. This project presented an opportunity to simplify complex real estate concepts into an engaging visual narrative that appeals to both novice and seasoned investors.
Challenges included:
Crafting a narrative that demystifies real estate investment, making it accessible to beginners.
Integrating Property Force's key value propositions without overwhelming the viewer.
Balancing educational content with engaging, visually appealing animations.
In the concept phase, I worked closely with Property Force to understand their service intricacies. This collaboration helped me distill complex real estate investing concepts into a viewer-friendly format. I pitched a minimalistic, line-based animation concept that would simplify the concepts and make the content more approachable, yet memorable.
During the production phase, my focus was on creating a visual language that spoke equally to newcomers and experienced investors. This involved developing clear, engaging animations that underscored Property Force's value propositions while maintaining a narrative flow that was easy to follow and understand.
This project highlighted my ability to convey complex information through creative animation, ensuring that key messages were not only communicated effectively but also resonated with a diverse audience. The final video was a blend of educational content and engaging visuals, successfully positioning Property Force as a leader in accessible real estate investing.
Partner With Adam
View Services

More Projects by Adam