Strategic Kajabi Website Build for a Personal Brand Launch

Industry: Personal Brand / Coaching / Online Courses Project: Full Kajabi Website Development & Launch Implementation Role: Lead Kajabi Designer & Developer

Overview This client engaged my services to build and launch her new Kajabi website, aligning with her brand vision and preparing the digital infrastructure for upcoming offerings, community engagement, and lead generation. At the time of engagement, the existing web presence was a placeholder “coming soon” page, with limited visible content, requiring full development from concept to execution.

The existing website footprint consisted only of a temporary holding page, lacking structure, navigation, and functional content.

Clear site architecture, funnel strategy, and course/product pathways needed to be defined and implemented in Kajabi.

Brand assets and copy were partially developed, requiring collaborative refinement, placement, and conversion-focused structure.

Site launch strategy needed to consider lead capture, email automation, and phased rollout tied to upcoming offers.

Approach & Solutions As the lead Kajabi expert on this project, I delivered a full end-to-end platform setup tailored to the clients vision and strategic priorities:

Platform Architecture & Planning I mapped the core site architecture — homepage, About, Offers, Courses, Resources, Contact, legal pages, and funnel entry points — establishing a logical, scalable structure for future content and launches.

Kajabi Website Build Using Kajabi’s flexible page design system and custom templates, I built the site with clean layout, mobile responsiveness, and brand-aligned styling. I ensured each page supported clarity, engagement, and intuitive navigation.

Content Integration & Layout Working collaboratively with the client, I structured existing copy and assets into high-impact placement zones. Where necessary, I recommended refinements for hierarchy, flow, and visual coherence.

Lead Capture & Funnel Readiness I implemented optimized lead capture forms and pages, integrated with Kajabi automations for sequence delivery, and set up tagging structures to support future segmenting and follow-up flows.

Testing & Quality Assurance Comprehensive QA was completed across layouts, links, forms, mobile breakpoints, and email deliverability to guarantee functional readiness for launch.

A fully built Kajabi website ready for launch with clear pathways for visitors, prospective clients, and future students.

A structured platform that supports brand identity, lead engagement, and course funnel scaling.

High-clarity navigation and conversion-focused page architecture that positions the brand for continued growth and content expansion.

Full Kajabi website with navigation and landing pages

Lead capture and funnel entry setup

Conclusion This project illustrates how a strategic Kajabi build can transform a simple holding page into a structured, functional platform poised for launch and growth. The result is a ready-to-activate digital home that supports the clients brand, audience engagement, and future content delivery goals.