Empowered Fit is a premier UK gym brand (Wirral & Liverpool) known for its "community-first" approach and 24/7 access. As they prepared to launch a new location, their existing digital infrastructure—a fragmented mix of web-hosted email and a legacy website platform—was becoming a bottleneck.

I was brought in to lead a total digital transformation: migrating their entire operation to Kajabi, automating their lead flow, and transitioning their team to Google Workspace with zero downtime.

System Fragmentation: Contacts, forms, and website data were siloed, making it difficult to manage the membership waitlist effectively.

Technical Debt: Web-hosted email accounts were unreliable and lacked the collaborative power needed for a multi-location team.

Scaling Risks: The brand was expanding quickly, and the existing site wasn't built to handle the addition of new gyms or complex automations.

Migration Anxiety: The client needed a transition that wouldn't disrupt current member communications or lead generation.

I designed a "Full-Stack Migration" strategy that unified their marketing, sales, and operations into one scalable hub.

Rebuilt the website on Kajabi with a focus on community and conversion.

Migrated all contacts and forms, ensuring that "Membership Waitlist" data remained intact and organized.

Structured the site architecture to easily incorporate the new gym location with dedicated landing pages.

Integrated AI Chatbots to handle routine gym enquiries (membership pricing, hours, etc.), freeing up staff time.

Built Zapier workflows to connect Kajabi with external tools, ensuring seamless data flow between their gym management software and marketing CRM.

Managed a complex Domain & Email Migration from web-hosting to Google Workspace.

Ensured "Minimal Disruption" by mapping existing mailboxes and executing the DNS switch during low-traffic windows.

Conducted 1-on-1 and group training sessions for the Empowered Fit staff.

Created custom SOPs (Standard Operating Procedures) so the team could manage their new Kajabi ecosystem with confidence.

Scalable Architecture: The site is now "Expansion Ready," allowing the new gym location to be added with a few clicks.

Automated Engagement: AI bots and Zapier integrations reduced manual admin work by an estimated 10+ hours per week.

Empowered Team: The staff successfully took over daily operations after just two training sessions, with ongoing technical support provided for peace of mind.

Kajabi (Website, CRM, Forms)

Google Workspace (Email & Collaboration)

Zapier (System Integrations)

AI Chatbot Tools (Customer Engagement)

DNS Management Tools (Domain Migration)