Client: Sue Ingram Industry: Leadership Coaching & Culture Development Project: Kajabi Audit, Brand Repositioning, Website Refresh Role: Kajabi Consultant & Marketing Strategist Timeline: One Week

Sue Ingram, a UK-based leadership coach, engaged me to review and refine her existing Kajabi setup. The primary objective was to move away from a generic brand name and reposition the business around her professional personal brand, while improving clarity, credibility, and usability across the website.

Rather than a full rebuild, this project focused on strategic audit, brand-led refinement, and targeted page refreshes to elevate the site’s effectiveness and prepare it for future growth.

The existing Kajabi site lacked a strong personal-brand focus, which diluted authority and connection.

Messaging and page structure felt generic and did not clearly communicate Sue’s expertise or positioning.

The homepage and key support pages needed visual and structural refinement to improve clarity and user flow.

The platform had limited marketing structure to support lead capture and future content strategy.

My work centred on clarity, positioning, and practical improvements rather than wholesale change:

Kajabi Audit & Strategic Review Conducted a full audit of Sue’s Kajabi setup, including site structure, navigation, page flow, content hierarchy, and basic automation readiness. Identified gaps, quick wins, and longer-term opportunities.

Brand Repositioning & Naming Strategy Advised on transitioning from a generic brand name to a professional personal-brand-led identity, aligning the website more closely with Sue’s reputation, credibility, and coaching style.

Homepage Redesign & Messaging Refresh Reworked the homepage layout and copy structure to:

Support Page Refreshes Updated and refined supporting pages (About, contact-oriented pages, and core informational sections) to ensure consistency in tone, branding, and user experience across the site.

Marketing & Growth Consultancy Provided strategic recommendations around lead magnets, blog content for SEO, and next-stage marketing improvements, ensuring the site could evolve beyond its current phase.

A clearer, more professional personal brand presence across the site.

A refreshed homepage that better communicates expertise and builds trust.

Improved consistency across key pages without disrupting existing systems.

A prioritised roadmap for future marketing, content, and Kajabi enhancements.

Greater confidence for the client in using Kajabi as a long-term platform.

Full Kajabi audit and strategic recommendations

Brand repositioning guidance (generic → personal brand)

Homepage redesign and content restructuring

Supporting page refreshes

Marketing and growth consultancy notes

This project demonstrates the value of a strategic Kajabi audit and brand-led refresh. Rather than rebuilding from scratch, targeted consultancy and design improvements transformed the site into a more confident, professional, and future-ready digital presence aligned with Sue Ingram’s leadership expertise.